Saudi Arabia global food “mega-event” announced for later this year in Riyadh
Saudi Arabia global food “mega-event” announced for later this year in Riyadh
The inaugural event will highlight the Kingdom’s food industry potential, which is expected to reach US$30 billion-plus valuation within six years
Saudi Arabia continues to fast-track its ambitions to become the food trade and hospitality capital of the Middle East and North Africa (MENA) regions. This year, the Kingdom will be launching a new trade show, InFlavour, which is scheduled for October 29 to 31.
InFlavour is set to be a food sector platform created by Saudi Arabia’s Ministry of Environment, Water & Agriculture (MEWA) and Tahaluf, the entity behind the LEAP technology exhibition.
The Saudi Arabian General Authority for Investment (SAGIA) has forecast that the Kingdom’s food service sector will grow six percent annually over the next five years. Independent market intelligence provider Fortune Business Insights anticipates the sector will expand by 11.5 per cent annually to be worth US$30.47 billion by 2029.